Why User-Generated Content and Employee-Generated Content Are Your Brand’s Secret Weapons
Let’s be honest—people trust people more than they trust brands. That’s why user-generated content (UGC) and employee-generated content (EGC) are pure gold for any business looking to build authentic connections. It’s not just marketing fluff; it’s a proven way to show your brand’s real-world impact.
Whether it’s a glowing customer review or a behind-the-scenes glimpse from an employee, this kind of content feels real. And when something feels real, people pay attention.
Why UGC and EGC Are So Powerful
UGC and EGC work because they’re like a personal recommendation from a friend. Think about it. Which would you trust more? An ad saying, “We’re great!” or a happy customer posting, “This company changed my life!”? We think the answer is obvious.
For brands, it’s a chance to step away from corporate speak and let their community do the talking. When customers and employees share their experiences, they add a layer of trust and credibility that no ad campaign can replicate.
How to Make It Work for Your Brand
1. Encourage Sharing
Get creative when you invite your audience to create content. You can create a fun hashtag and ask your customers to share their stories, photos, or videos of them using your product or service. You can even sweeten the deal with a small discount or giveaway. Your customers want to be part of your community. Give them the opportunity to be in the spotlight.
2. Put the Team Front and Center
Your employees are the heartbeat of your brand. Post their stories and achievements and show their passion for what they do. Make a quick “Day in the Life” video or an Instagram post that features a team member’s work. These types of posts give your brand a human touch.
3. Repurpose, Repurpose, Repurpose
Don’t let great content go to waste. That glowing customer review? Use it on your website and social media. A fantastic post from an employee? Feature it in your next blog. Stretch that content so it reaches as many eyes as possible.
Why It Matters
User—and employee-generated content aren’t just trendy buzzwords; they’re your ticket to being a brand people trust and love. It shows that your business is more than just products or services—it’s a community of real people making real connections. So start collecting those stories and watch your brand come to life in ways you never imagined.
Ready to try it? Your customers and team are waiting to share their stories—you just need to ask.
Build trust with UGC and EGC! Highlight real stories from your customers and team to create authentic connections with your audience.
