Target Persona Questionnaire

Values based marketing goals.

Let’s face it. Paid advertising, AI, and algorithm demands have made it increasingly difficult to stand out and apart from the noise. With all the changes happening every day with users and platforms, it’s important to have a solid digital marketing strategy that keeps you off the hamster wheel—a strategy that obtains measurable, values-based results. When you have a content strategy based on authentic brand marketing, it’s easier to create clear content goals and obtain brand loyalty.

Our intention in asking you to fill out this form is to lead you on a journey of discovery or rediscovery of how you meet a need for your target persona, not just based on product comparison but values.

Below are some prompts to help you isolate how your product uniquely and definably meets a need for your target persona. This can either be fulfilling a need that competitors don’t offer or aligning with your target audience’s values.

Have fun envisioning or reimagining not only your target persona but also your perspective of how you help your target persona meet their needs based on what you offer and your brand’s values.

Let’s get started!

Name

Position

What "standard" practice, subpar offering, or outdated system is your target persona up against in your industry?

How is this industry "standard" not meeting their need or doing them service?

Now, from the questions answered above, why is your target persona frustrated with what is currently being offered as "standard" for your industry

What does your business or service offer to meet thier need based on values or product quality?

From your target persona's point of view, how would your product satisfy their need better than your competitor?

Based on your answers. Write your point of view of your target persona. How do you see their need for what your brand offers? What gaps do you fill for them?

If you were to imagine a day in the life of your target persona, describe in detail their habits. How do they start their day? What do they do for work? How do they prefer to socialize? What do they do for fun? What kind of car do they drive? What are their intersests? Do they have kids? How old are they? Be as broad and imaginative as possible.

Write your UVP? (Unique Value Proposition) Your UVP is not your Mission Statement. It is a unique benefit or advantage you offer your target persona.

With the information submitted, we will create a clear picture of your content goals that support connecting with your target persona. Whether the content is for your website, ads, social media marketing, or emails, we want to ensure that each piece of content distributed has a focused outcome. Our focus will be to create a content strategy that leads your client on a journey from being introduced to your business to brand loyalty with measurable results on how the content is working along the way.

What’s next?

Our next step is to use brand storytelling through visual content to increase awareness, leads, sales, and brand loyalty. It will focus our efforts on creating meaningful, purpose-driven marketing content.

If you have questions about this process, don’t hesitate to contact me by phone or email. I’m happy to help.