As one of the area’s most sought-after structural engineering firms, these women owners did not want to attract more business. Instead, they wanted to position themselves professionally in the marketplace and have a space to showcase the completion of their work.
Detail the problem your customer faced. This is the villain of your story – the hurdle that stood in your customer’s way. Make it relatable, so potential customers facing the same issue can see themselves in your protagonist’s shoes.
Now introduce your product or service – the knight in shining armor. Explain how you swooped in to tackle the problem. Highlight what makes your solution unique and effective.
Give a brief account of how the solution was implemented. This is the journey part of your story – the struggle, the strategy, and the steps taken to overcome the challenge.
Give a brief account of how the solution was implemented. This is the journey part of your story – the struggle, the strategy, and the steps taken to overcome the challenge.
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