As a forerunner in the food crisis, Feeding Cities Group, needed to revamp their website and copywriting and content to reflect the current food crisis.
As a busy food crisis advocate, the owner of this website was unable to keep it maintained. The website contained numerous broken links and outdated information. It also lacked crucial current information and did not serve as a reliable source of information for anyone interested in the food crisis. The new website needed to be a comprehensive platform that could host training, events, blogs, and white papers, serving as a central hub of information and an archive of resources.
Our main objective was to organize helpful information into meaningful categories to establish the website’s structure. We concluded that it would be best to have a separate page where all the relevant information can be found in one place, and the rest of the website would focus on the mission of the Feeding Cities Group and its impact on the global food crisis.
Website Layout → Copywriting → Content
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