Building Your Vision of Home.

Full-Service Digital Marketing Management.

Client Introduction:

With a new vision for building one-of-a-kind luxury custom homes, Affinity Homes launched its distinct brand. Our goal was to differentiate the brand from production home builders in the area by creating bespoke home designs from scratch.

Affinity Homes

The Problem

Affinity Homes LLC needed to launch an extensive online marketing campaign. As a busy homebuilder with a hands-off approach, we needed to dive into the brand, extract its essence, and create a website and marketing strategy. We were not appealing to the everyday homebuyer but the luxury home buyer who wanted to invest in a home that would reflect their unique lifestyle.

The Solution

Our mission was to create a website that exuded luxury. We want to create an air of distinction and separation from other builders. It was our overall strategy for all marketing.

Implementation Process

Website Wireframe – Website Redesign → Content Development → Social Media Visual Update → Brand Relaunch → PPC Advertising

Testimonial

“Clearly Copywriting is essential to our operation, and we could not be more pleased with the results. From presentation to execution, Angela and her team are true professionals and have helped to define our messaging and solidify our brand. I highly recommend them to anyone looking for this service.” — John Colgate, Co-Owner Kingston Homes LLC.

Our Work in Action.

Want to see the work we do in real life? Check out this client online.

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